The Positive and Negative Aspects of Social media platforms in many Fields, Academic and Non-academic, all over the World in the Digital Era: A Critical Review
Article Sidebar
-
social media, benefits, drawbacks, social media advertising, digital era, online learning
Abstract
Social media platforms play a vital role in the modern world, facilitating a variety of activities such as disseminating information, social networking, accessing online resources, advertising, marketing, and education. Businesses benefit from social media platforms, which offer a stable, regular, and speedy platform for various strategies, including internet marketing. The term social media marketing refers to the use of social media websites for promotional objectives. Social media marketing has made it possible for businesses to interact with particular target groups in a quick and effective way. This is a significant advancement for businesses. In addition, there are a number of challenges that social media marketing must conquer in order to operate successfully in the sector. This article will analyse both the good and bad elements of social media branding in the context of the current digital age. The objective of this study is to investigate both of these aspects. The review findings focus on different activities that are not traditional and might be of assistance to students in appropriately dealing with the experiences that they have had throughout their lives.
Full text article
References
Arthur, D., Sherman, C., Appel, D., & Moore, L. (2006). Why young consumers adopt interactive technologies. Young Consumers, 7(3), 33-38.
Awad, N., Dellarocas, C., & Zhang, X. (2006). The digital divide of word of mouth. MWAIS 2006 Proceedings, 19.
Baird, D. E., & Fisher, M. (2005). Neomillennial user experience design strategies: Utilizing social networking media to support “always on” learning styles. Journal of educational technology systems, 34(1), 5-32.
Barefoot, D., & Szabo, J. (2009). Friends with benefits: A social media marketing handbook. No Starch Press.
Blazer, C. (2012). Social Networking in Schools: Benefits and Risks; Review of the Research; Policy Considerations; and Current Practices. Information Capsule. Volume 1109. Research Services, Miami-Dade County Public Schools.
Borges, B. (2009). Marketing 2.0: Bridging the gap between seller and buyer through social media marketing. Wheatmark, Inc..
Bucy, E. P. (2003). The interactivity paradox: Closer to the news but confused. In Media access (pp. 67-92). Routledge.
Burmaster, A. (2009). Global faces and networked places. Online at: http://blog. nielsen. com/nielsenwire/wpcontent/uploads/2009/03/nielsen_globalfaces_mar09. pdf (accessed 15 April 2009).
Cheung, C. M., Lee, M. K., & Thadani, D. R. (2009). The impact of positive electronic word-of-mouth on consumer online purchasing decision (pp. 501-510). Springer Berlin Heidelberg.
Cooper, R. M., & Blumenfeld, W. J. (2012). Responses to cyberbullying: A descriptive analysis of the frequency of and impact on LGBT and allied youth. Journal of LGBT Youth, 9(2), 153-177.
Davis, M. R. (2010). Social networking goes to school. The Education Digest, 76(3), 14.
Derbyshire, D. (2009). Social websites harm children's brains: Chilling warning to parents from top neuroscientist. Daily Mail, 24.
Fiore, A. M., Kim, J., & Lee, H. H. (2005). Effect of image interactivity technology on consumer responses toward the online retailer. Journal of interactive marketing, 19(3), 38-53.
Fodeman, D., & Monroe, M. (2011). Social media tools in education. Children Online Newsletter, (49).
Fogg, B. J. (2002). Persuasive technology: using computers to change what we think and do. Ubiquity, 2002(December), 2.
Forman, C., Ghose, A., & Wiesenfeld, B. (2008). Examining the relationship between reviews and sales: The role of reviewer identity disclosure in electronic markets. Information systems research, 19(3), 291-313.
Fouts, J. (2012). Pros and cons of social media in the classroom. Online Learning Services, Syracuse University, Syracuse, NY. Retrieved from http://ols. syr. edu/archives/780.
Ghose, A., Ipeirotis, P., & Li, B. (2009, September). The economic impact of user-generated content on the Internet: Combining text mining with demand estimation in the hotel industry. In Proceedings of the 20th workshop on information systems and economics (WISE).
Gikas, J., & Grant, M. M. (2013). Mobile computing devices in higher education: Student perspectives on learning with cellphones, smartphones & social media. The Internet and Higher Education, 19, 18-26.
Goldfarb, A., Pregibon, N., Shrem, J., & Zyko, E. (2011). Informational brief on social networking in education. Emerging Teaching & Learning Technologies Initiative, New York Comprehensive Center, Retrieved April, 26, 2013.
Gurău, C. (2008). Integrated online marketing communication: implementation and management. Journal of communication management, 12(2), 169-184.
Hafele, N. (2011). Social media marketing: Interaction, trends & analytics. ICT 511 Fall, 51(3), 1-6.
Hart, C., Doherty, N., & Ellis‐Chadwick, F. (2000). Retailer adoption of the internet–implications for retail marketing. European Journal of Marketing, 34(8), 954-974.
Helmsley, S. (2000). Keeping Custom. Marketing Week (UK), 23(7), 39-42.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?. Journal of interactive marketing, 18(1), 38-52.
Hill, S., Provost, F., & Volinsky, C. (2006). Network-based marketing: Identifying likely adopters via consumer networks.
Hill, R. P., & Moran, N. (2011). Social marketing meets interactive media: Lessons for the advertising community. International Journal of Advertising, 30(5), 815-838.
Hinduja, S., & Patchin, J. W. (2014). Bullying beyond the schoolyard: Preventing and responding to cyberbullying. Corwin press.
Hoffman, D. L., Novak, T. P., & Peralta, M. A. (1999). Information privacy in the marketspace: Implications for the commercial uses of anonymity on the Web. The Information Society, 15(2), 129-139.
Huang, P., Lurie, N. H., & Mitra, S. (2009). Searching for experience on the web: An empirical examination of consumer behavior for search and experience goods. Journal of marketing, 73(2), 55-69.
Kalyanaraman, S., & Sundar, S. S. (2003, May). The psychological appeal of personalized online content: an experimental investigation of customized web portals. In meeting of the International Communication Association, San diego, May.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.
Kessler, S. (2010). Twitter increases student engagement. Mashable/Social Media blog. Retrieved from from http://www. mashable. com/2010/11/04/twitter-student-engagement//r: t.
Kollock, P. (1999). The production of trust in online markets. Advances in group processes, 16(1), 99-123.
Krishnan, K. S. (2001). From Brand Loyalty to E-Loyalty: a Conceptual Framework.
Lenhart, A., Madden, M., Smith, A., Purcell, K., Zickuhr, K., & Rainie, L. (2011). Teens, Kindness and Cruelty on Social Network Sites: How American Teens Navigate the New World of" Digital Citizenship". Pew Internet & American Life Project.
Li, H., Daugherty, T., & Biocca, F. (2002). Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence. Journal of advertising, 31(3), 43-57.
Liu, Y., & Shrum, L. J. (2002). What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness. Journal of advertising, 31(4), 53-64.
Magid, L. (2011). Missouri Restricts Social Networking Between Teachers, Students. CNET News.
Mendes-Filho, L., & Tan, F. B. (2009). User-generated content and consumer empowerment in the travel industry: A uses & gratifications and dual-process conceptualization. PACIS 2009 Proceedings, 28.
Minocha, S. (2009). Role of social software tools in education: a literature review. Education+ Training, 51(5/6), 353-369.
Montgomery, A. L. (2001). Applying quantitative marketing techniques to the internet. Interfaces, 31(2), 90-108.
Murugesan, S. (2007). Business uses of Web 2.0: Potential and prospects. Cutter Consortium.
Nielsen, J. (2011). State of the media: the social media report. Nielsen Company. http://blog. nielsen. com/nielsenwire/social.
Pollara, P., & Zhu, J. (2011, March). Social networking and education: Using Facebook as an edusocial space. In Society for Information Technology & Teacher Education International Conference (pp. 3330-3338). Association for the Advancement of Computing in Education (AACE).
Ratnasingham, P. (1998). Internet‐based EDI trust and security. Information Management & Computer Security, 6(1), 33-39.
Ray, A., Riley, E., Elliot, N., Corcoran, S., Greene, M., Parrish, M., ... & Wise, J. (2011). Now social media marketing gets tough: saturation, stagnation, and privacy concerns challenge social media marketers.
Richardson, W. (2010). Blogs, wikis, podcasts, and other powerful web tools for classrooms. Corwin press.
Riegner, C. (2007). Word of mouth on the web: The impact of Web 2.0 on consumer purchase decisions. Journal of advertising research, 47(4), 436-447.
Roberts, R. R., & Kraynak, J. (2008). Walk like a Giant, Sell like a Madman.. New Jersey: John Wiley&Sons.
Roblyer, M. D., McDaniel, M., Webb, M., Herman, J., & Witty, J. V. (2010). Findings on Facebook in higher education: A comparison of college faculty and student uses and perceptions of social networking sites. The Internet and higher education, 13(3), 134-140.
Saunders, R. (2011). Schools release proposed guidelines for social networking. The State Journal Register.
Sheth, J. N., & Sharma, A. (2005). International e‐marketing: opportunities and issues. International Marketing Review, 22(6), 611-622.
Steinman, M. L., & Hawkins, M. (2010). When marketing through social media, legal risks can go viral. Intellectual Property & Technology Law Journal, 22(8), 1.
Stephen, A. T., & Galak, J. (2010). The complementary roles of traditional and social media publicity in driving marketing performance. Fontainebleau: INSEAD working paper collection, 1-40.
Steuer, J., Biocca, F., & Levy, M. R. (1995). Defining virtual reality: Dimensions determining telepresence. Communication in the age of virtual reality, 33, 37-39.
Tanuri, I. (2010). A literature review: Role of social media in contemporary marketing. Retrived from:< http://www. slideshare. net/groovygenie/role-ofsocial-media-incontemporary-marketing.
Toppo, G. (2011). Social media find place in classroom. USA Today.
McCann, U. (2008). Power to the people Social media tracker: Wave. 3. New York.
Watson, R. T., Pitt, L. F., Berthon, P., & Zinkhan, G. M. (2002). U-commerce: expanding the universe of marketing. Journal of the Academy of marketing science, 30(4), 333-347.
Weinberg, T. (2009). The new community rules: Marketing on the social web.
Weiss, A. M., Lurie, N. H., & MacInnis, D. J. (2008). Listening to strangers: whose responses are valuable, how valuable are they, and why?. Journal of marketing Research, 45(4), 425-436.
Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism management, 31(2), 179-188.
Zavattaro, S. M., & Sementelli, A. J. (2014). A critical examination of social media adoption in government: Introducing omnipresence. Government Information Quarterly, 31(2), 257-264.
Authors
Copyright (c) 2024 JOURNAL OF DIGITAL LEARNING AND DISTANCE EDUCATION
This work is licensed under a Creative Commons Attribution 4.0 International License.
<a rel="license" href="http://creativecommons.org/licenses/by/4.0/"><img alt="Creative Commons License" style="border-width:0" src="https://i.creativecommons.org/l/by/4.0/88x31.png" /></a><br />This work is licensed under a <a rel="license" href="http://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 International License</a>.