MEGERSA, G. Marketing Strategies and Firm Performance: A Systematic Literature Review . RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW, [S. l.], v. 4, n. 1, p. 811–819, 2026. DOI: 10.56778/rjslr.v4i1.636. Disponível em: https://rjupublisher.com/ojs/index.php/RJSLR/article/view/636. Acesso em: 8 nov. 2026.