Empowering the Malalak Community through the Development of Educational Biology Tourism Packages and Digitalization of Strawberry Agribusiness Promotion
DOI:
https://doi.org/10.56778/jabdimasbioedkes.v3i1.644Keywords:
Community empowerment, edu-biology, digital marketing, agribusiness, strawberry, Malalak.Abstract
Malalak District has enormous potential in the agribusiness sector, particularly strawberry cultivation, but its optimization as an educational tourism destination is still limited. The main obstacles faced by partners are a lack of understanding of science-based tourism management (education) and the minimal use of digital technology in marketing. This Community Service (PkM) activity aims to empower local communities through the development of "Edu-Biology" tourism packages and the acceleration of digitalized strawberry agribusiness promotion. The method of implementing the activity involves three primary stages: (1) Education and Training, focusing on the biological aspects of strawberry plants, starting from organic cultivation techniques to preserving garden ecosystems; (2) Product Design, namely the preparation of educational tourism packages that integrate strawberry picking experiences with botanical literacy; and (3) Digitalization, in the form of assistance in creating creative content and optimizing social media and digital map platforms as promotional tools. The results of this community service are expected to enhance the community's capacity to manage gardens not only as agricultural land but also as natural laboratories with high sales value. Furthermore, the implementation of digital marketing strategies is expected to expand market reach and significantly increase tourist visits. By integrating aspects of biology education and digital marketing management, this program is expected to foster economic independence for the Malalak community based on sustainable local potential.
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