The Impact of Community Empowerment and Digital Marketing Models on the Success of Ecoprint MSMEs: An Entrepreneurship-Based SEM Study

Authors

  • Arie Wahyu Prananta Faculty of Social Sciences and Culture, Universitas Trunojoyo Madura, Madura, Indonesia
  • Zainal Abidin Faculty of Social Sciences and Culture, Universitas Trunojoyo Madura, Madura, Indonesia
  • Indra Jaya K. Wardana Faculty of Social Sciences and Culture, Universitas Trunojoyo Madura, Madura, Indonesia
  • Aninda Sophia Prasasti Student of Faculty of Social Sciences and Culture, Universitas Trunojoyo Madura, Madura, Indonesia

DOI:

https://doi.org/10.56778/jabdimasbioedkes.v3i1.621

Keywords:

Community Empowerment, Digital Competence, Digital Marketing, Business Sustainability, Ecoprint MSMEs

Abstract

This community service aims to analyze the influence of community empowerment and digital marketing strategies on the success of Ecoprint MSMEs through increasing digital competence and business sustainability. The research method used is a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM–PLS) involving community-based MSMEs in various regions. The results of the study indicate that community empowerment through training, mentoring, and collaboration plays an important role in increasing the digital competence of MSMEs, which in turn strengthens the effectiveness of digital marketing strategies. In addition, the implementation of digital marketing has been proven to be able to expand the market, increase competitiveness, and contribute to the success and sustainability of Ecoprint businesses. These findings emphasize the importance of synergy between community empowerment and digital technology adoption in strengthening the sustainable entrepreneurial ecosystem in the environmentally based creative sector.

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Published

2025-12-31

How to Cite

Dr. Arie Wahyu Prananta, Zainal Abidin, Indra Jaya K. Wardana, & Aninda Sophia Prasasti. (2025). The Impact of Community Empowerment and Digital Marketing Models on the Success of Ecoprint MSMEs: An Entrepreneurship-Based SEM Study. JURNAL PENGABDIAN MASYARAKAT BIOLOGI, EDUKASI, DAN KESEHATAN, 3(1), 117–129. https://doi.org/10.56778/jabdimasbioedkes.v3i1.621

Issue

Vol. 3 No. 1 (2025): Jurnal Pengabdian Masyarakat Biologi, Edukasi, dan Kesehatan

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Articles

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Copyright (c) 2025 Arie Wahyu Prananta , Zainal Abidin, Indra Jaya K. Wardana, Aninda Sophia Prasasti

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